Demand Generation Tips for 2023
Elevate your 2023 marketing with demand generation strategies. Boost engagement, reach, and ROI with our expert tips.
marketing strategy
4 Ways to Revamp Your Marketing Strategy and Increase Sales
You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. The trouble lies in thinking only tactically, instead of strategically. OK, that sounds easy, but …
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Knocking Down the Walls Between Sales and Marketing Once and for All
It is time to FORCE your sales and marketing teams to work together. No, you don’t have to do anything illegal. What you really need is a system that requires both legs of your outreach to align or die. There is no other alternative in account based marketing (ABM), and this is why a growing …
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Your 2019 Digital Marketing Strategy Plan
It’s time to put the finishing touches on your 2019 internet marketing strategy. Before doing so, look over it to make sure that your plan includes the following components: Be Clear About Your Goals Every business shares the same goal: to grow. The vague wording of that phrase doesn’t provide much in the way of …
5 Tips to Maximize Your Trade Show ROI
Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success. The following aspects should be included in such a strategy to improve your experience. 1. Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming …
4 Brand Awareness Tips to Implement Now
Increasing your brand’s awareness is the goal of any marketing strategy. Gaining an increase in your audience will improve your ROI. The following brand awareness tips are those that are easy to implement right aware. 1. Content That is Sharable and Valuable Making content that is both sharable and valuable is at the heart …
Mid-Year Review: Is Your Content Marketing Strategy Working?
A mid-year review for your content marketing strategy gives you a heads-up about its performance thus far. While some people might approach such a task with the kind of dread that typically accompanies mid-year reviews for employees, not taking the time to do it now could mean wasted time and opportunities if you only …
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Dos and Don'ts of Content Marketing
Content marketing is an important element in an overarching marketing strategy. And according to statistics by the Content Marketing Institute, you aren’t alone in your efforts if you employ it as a tactic; about 90 percent of small businesses and B2B companies do. However, as the Content Marketing Institute also notes, only six percent of …
Millennials Want an Internal Communications Renovation
Effective B2B Marketing Starts from Within Guest Contributor: Whitney Riker, Account Executive Let’s face it: the building industry is in a rebuild phase. A shift in workforce demographics and the housing market is forcing even the largest corporations to take a second look at their business strategies to adjust. Marketing is a major player in your …
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When to Use PPC Advertising
When so many obstensibly free options are available to promote your brand, it can feel like Pay Per Click (PPC) advertising is a waste of money. However, there are a few things you can accomplish with a PPC campaign that would take months to accomplish with blogging, social media posting, and other earned media. …
