Why B2B Marketing Content Must Be Customer-Centric

  While many forward-thinking B2B marketers aim for customer-centricity, according to a recent study commissioned by Squiz, many brands still have much work to do. Despite the fact that 83 percent of those surveyed who rated customer centricity as crucial, 41 percent of them still thought more work needs to be done in order to…

What Business-to-Business Marketing Trends and Tactics Will Define 2018?

  The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Let’s take a look: Transparency Both consumers and marketers will demand a great deal of more…

Marketing for the Relationship Economy

  The consumer experience continues to define success in branding and marketing. You add the most amount of value to your brand when you position your business as a friend looking to help. It is the job of the relationship marketer to create the important engagements that will create long-term alignments. Here are a few…

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