marketing books

5 Must-Read Books To Boost Your B2B Brand Voice – 2023 Edition

By Elton Mayfield / B2B, Channel Marketing, navigate the channel

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. We won’t recommend classics, such as 1841’s …

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How can Building Product Marketers create their own “World-Wide Rave?”

By Elton Mayfield / Building Industry, Business, navigate the channel

6 Core Rules to help you get people talking about your ideas from David Meerman Scott. I read a book a few years back and thought the ideas were powerful enough to pick it up and review again. The book is World Wide RAVE by David Meerman Scott. The basic idea behind the book is …

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