marketing automation

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How Much Can You Automate Your Business in 2017?

By / Digital Marketing, navigate the channel, Social Media, Social Media Marketing

  Automation is seen as generally positive in business – computers cost less than humans over time, they do not take sick days, and they work from a quantifiable perspective with no emotional content to get in the way of decision making. However, many experts are questioning the wisdom of over-automation. Using only automation techniques …

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Automation is Crucial for B2B Building Product Marketers

By / Building Industry, Channel Marketing, navigate the channel

Building product CMOs should consider the need for automation, which can allow information to be provided to the customer in the way the customer prefers. As a building product CMO, there are many pressures associated with the job; however, driving sales always remains a constant. Another constant you may not think about is marketing automation. …

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