marketing

Green Building Product Trends

Green Building Product Trends: The Evolution of the Industry

The green industry, with its focus on sustainability and eco-friendliness, has undergone significant transformations in recent years. These changes in perceptions have shaped the green movement, influencing how it is viewed and implemented in various sectors. Three key factors stand out: a more personal aesthetic, increased recognition in the real estate industry, and a broader

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How Building Product Manufacturers Can Define Their Customers in 6 Steps

How Building Product Marketers can Define their Customers in 6 Steps

Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the building material manufacturer industry is defining the customer accurately. After all, you don’t want to be caught selling ice to Eskimos! To assist

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Social Currency for the Building Product Industry

Social Currency for the Building Product Industry

The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. However, questions remain about its longevity and effectiveness. Is it merely a passing fad or a valuable tool for marketers? This article explores the future of Social Currency and its potential impact on building product marketing. Understanding

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5 Simple Things That Are Hurting Your Building Products Marketing

5 Simple Things That Are Hurting Your Building Products Marketing

Are you struggling to effectively reach your target audience? It’s possible that some simple factors are hindering your brand’s growth. In this blog post, we’ll conduct an audit for building material marketers to identify areas for improvement. By addressing these issues, you can enhance your marketing efforts and achieve better results. Let’s dive in: Multiple

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the how and why of inclusive marketing

Inclusive Marketing Explained: The How and Why

You’ve probably had several conversations in your workplace focused on diversity, equity and inclusion (and maybe belonging). Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Part of the focus comes out

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