QR Codes are essential to building product point-of-purchase marketing. It seems you can’t open a magazine, receive a direct mail postcard, attend a tradeshow, or walk by POP (Point of Purchase) in any retailer these days without seeing one of these funny QR (quick response) codes. What are they and should they be part of …
Social Currency can provide Building Product marketers a tool to set themselves apart. What is the future of “Social Currency” as part of a building product company marketing strategy? Is this a fad, a cumbersome step in the purchasing process, or is it a valuable tool for building product marketers? What is “Social Currency”. Is …
New Facebook Tools Can Help Market Building Products Through Social Media. As reported by E.B. Boyd in Fast Company, a set of new tools released by Facebook will allow marketers to measure word-of-mouth—the actual metric of “shares” as opposed to the more general “likes”—plus create ads based on the data. The tools, part of a new …
3 Potential Benefits of Facebook Insights for Building Products Marketers Read More
Simple things may be harming your brand and insights for what you can do. How many of them are keeping you from reaching your audience effectively? Here’s a simple audit for building material marketers: 1. Multiple Messages: To get your brand noticed and sales growing, all your marketing needs to move in the same direction; …
5 Simple Things That Are Hurting Your Building Products Marketing Read More