marketing

Green Building Product Trends

Green Building Product Trends: The Evolution of the Industry

The green industry, with its focus on sustainability and eco-friendliness, has undergone significant transformations in recent years. These changes in perceptions have shaped the green movement, influencing how it is viewed and implemented in various sectors. Three key factors stand out: a more personal aesthetic, increased recognition in the real estate industry, and a broader …

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How Building Product Manufacturers Can Define Their Customers in 6 Steps

How Building Product Marketers can Define their Customers in 6 Steps

Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the building material manufacturer industry is defining the customer accurately. After all, you don’t want to be caught selling ice to Eskimos! To assist …

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