MarCom Portal

MarCom Portals Meet Building Product Customers Needs

By Elton Mayfield / B2B, navigate the channel, Technology

Catering to the channel shows loyalty to your customers In an earlier post I shared with you all the reasons a MarCom Portal can make an impact on your business. It provides brand control, allows you to control costs, rewards your customers, makes your life easier and is scalable. Today I want to talk about …

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MarCom Portals Make Big Impact in Building Products Industry

By Elton Mayfield / B2B, Building Industry, navigate the channel

Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor or a dealer – you need your customers (or your customer’s customers!) to help carry your message down and get your products sold. …

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