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11 Crucial Niche Social Network Rules for Building Product Marketers ā€“ Part 2

In a previous post, we covered the first 6 rules for participating in a building products niche social network, and here’s the remaining 5: DON’T participate only in discussions that can lead to you talking about your company’s products. I can’t emphasize this enough – everything shouldn’t lead back to your products. Everything should lead […]

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11 Crucial Niche Social Network Rules for Building Product Marketers – Part 1

It’s not enough just to be there ā€“ here are 6 tips to help maximize your opportunity, and we’ll post 5 more later this week! In an earlier post, I talked about the potential value of niche social networks versus Facebook and other consumer-focused ones. Now Iā€™d like to offer some tips for the things

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