LinkedIn

LinkedIn Needs to be Part of Your Content Strategy: Here’s Why

When you think of LinkedIn, what pops into your mind? If you’re like most people, it’s the connections you can make from a human resources perspective that you’re most familiar with. While the social media platform is definitely useful in fulfilling that goal, today it’s becoming more recognizable as a vital part of any business’ …

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The Most Effective Methods Of Working With B2B Influencers

Between Facebook’s constant fiddling with their algorithms that affect how posts are viewed, and how complicated GDPR’s email marketing is, this has been a tricky time lately for marketers and makes finding new ways to reach target audiences even more essential. One of the most effective ways of connecting with new audiences is by getting …

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Businesses of Every Type Must Tap Into the Power of Social Media

  Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. The exact opposite occurred. Social media has exploded in popularity year-by-year. If you own or manage a business and are not on social media, you are missing out …

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Using Social Media Ads in Building Products Marketing

Why social media ads might be something to add to your mix Marketing budgets have been slashed over the last few years and for many of us, the days of spending money on advertising went with those budgets. So how can we reach potential customers without breaking the bank? I’ve found that social advertising is …

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