Is Your Sales Promotion Failing? Or Are You Just Failing Your Sales Team?
Boost B2B sales promotions by engaging your sales team effectively. Learn how to motivate, enable, and incentivize for success.
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6 Trends in 2013 for Building Product Marketers, Part 4
Empower Your Marketing Department Throughout the week I’ve discussed 6 Trends to look for in 2013 (read trends 1 and 2, trends 3 and 4, trend 5 here) and I’m here to discuss trend 6 – empowering your marketing department in the new year. Investing time and money into employee training allows your marketing team to …
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6 Trends in 2013 for Building Product Marketers, Part 3
Join the Social Conversation In Part 1 and Part 2 of the series, I’ve discussed 4 trends that you will see in 2013 and what you should utilize to strengthen your business today. Marketing and design departments need to work as a team to provide prospects and customers a better buying experience with a personalized …
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6 Trends in 2013 for Building Product Marketers, Part 2
Personalize Your Message and Create A Mobile-Friendly Experience Earlier this week, I discussed 2 of the 6 trends to look for in 2013 by SilverPop, and I’m here to discuss 2 more trends to consider in the new year. With technology changing, it’s important for the building products industry to jump on board before being …
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6 Trends in 2013 for Building Product Marketers, Part I
Use Actionable Data and Listen To Your Customer With 2013 approaching, it’s time to create marketing resolutions for the new year that make an impact. According to SilverPop, an email and digital marketing services company, at the start of the year businesses set out with goals to make their business more social, gain more leads, …
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