lead management

The Perfect Building Products Threesome – Marketing, Sales AND Leads, Part 2

Part 2: The Impact Sales and Marketing Can Have When Working Together In Part 1 of this series, I referenced a MarketingSherpa study that was, at best, discouraging to marketers. But in this post, I hope to bring you back from despair. There is a real trend happening in the B2B marketplace between Marketing and …

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The Perfect Building Products Threesome – Marketing, Sales AND Leads, Part 1

Part 1: The Set-Up – The Problem with Marketing in Today’s World After a quick review of MarketingSherpa’s 2012 B2B Marketing Benchmark Report, I learned that of the 1,745 B2B organizations that participated, 61% still send all leads that respond to a marketing campaign directly to Sales. Furthermore, most of those marketing teams have not …

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Theodore Roosevelt & the Building Products Industry – Great Quotes Series

What can one of the 4 Mount Rushmore presidents teach us about marketing? “Do what you can, with what you have, where you are.” – Theodore Roosevelt We’re all guilty of it as building product industry marketers. I’ve heard it countless times myself. I’m talking about making excuses for why we can’t do something. We …

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