Lead Generation

How To Create a Building Products Facebook Contest

5 Ways to boost fan engagement and gain leads Earlier this year Elton discussed the new Facebook timeline and if it matters for the building products industry. With more than a billion people subscribed to Facebook, it is an important social media tool to use and a simple way to host a promotional contest. Check […]

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Are you ready for the upcoming building products tradeshows?

How to prepare for the upcoming Remodeling Show and DeckExpo As a building products CMO, you are well aware that tradeshows offer a huge opportunity to drive sales and gain leads. With the Remodeling Show and DeckExpo quickly approaching, it is important to ensure your business is ready to gain exposure and stand out among

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3 Keys for Using Social Media to Generate Leads in the Building Industry

  Use Social Media to Fill the Sales Funnel At last week’s Business Marketing Association International GROW! Conference in Chicago, I heard from Kipp Bodnar, an inbound marketing strategist at HubSpot, and Jeffrey Cohen, a social strategist for Radian6. Over the course of an hour, these two showed us the value of social media in

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Lead Generation Important for Building Product CMOs

More than ever, marketers must track and cultivate leads to increase sales. Recently BtoB Magazine wrote an article entitled, “Lead Generation Demands Grow,” that discussed the recent increase in tracking leads, measuring responses and utilizing analytics. This is my take on how this new demand has changed marketing’s role. While marketing’s role has always been

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