6 Trade Show Marketing Dos & Don’ts
Master trade show success with essential do’s and don’ts for building product marketers. Elevate your strategies today!
Lead Generation
Is Your Sales Promotion Failing? Or Are You Just Failing Your Sales Team?
Boost B2B sales promotions by engaging your sales team effectively. Learn how to motivate, enable, and incentivize for success.
Demand Gen vs. Lead Gen: Can You Do Both?
Lead generation is a crucial element of business, and has been since time in memoriam. Most sales and marketing reps can explain the basics of how lead generation works. They might even understand the concept of a marketing funnel. While demand generation is also a marketing strategy, many people don’t understand what the term means. …
What is the Inverted Pyramid?
The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway? Let us give you a better description of this style …
What Does a CMO Need to Know About Lead Generation?
Mastering lead generation is a sort of holy grail for all B2B marketers. The CMO position should be attuned to new methods in lead generation, especially new digital channels. These methods of outreach will help to expand a business more quickly than perhaps any other method. Here are a few of the most important aspects …
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Lessons From The Builders’ Show
An Open Letter To Trade Show Exhibitors Dear Friends, According to the Convention Industry Council, trade shows added more than $280 billion to the U.S. economy in 2012, drawing more than 225 million participants. That’s a staggering set of figures and it underscores the importance these shows play. As marketers, we all know exhibiting at …
10 Trade Show Tips That Speak for Themselves
Be in the Know Before the Show When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s …
Palate Cleanser: Why Building Products Marketing Matters
Now More Than Ever, Marketing Still Matters to the Bottom Line Those of us who have been in the building products industry for many years know that when times get tough, marketing can be one of the first things to get cut. The simple, undeniable truth is that B2B marketing is often underrated, and …
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The Perfect Building Products Threesome – Marketing, Sales AND Leads, Part 2
Part 2: The Impact Sales and Marketing Can Have When Working Together In Part 1 of this series, I referenced a MarketingSherpa study that was, at best, discouraging to marketers. But in this post, I hope to bring you back from despair. There is a real trend happening in the B2B marketplace between Marketing and …
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The Perfect Building Products Threesome – Marketing, Sales AND Leads, Part 1
Part 1: The Set-Up – The Problem with Marketing in Today’s World After a quick review of MarketingSherpa’s 2012 B2B Marketing Benchmark Report, I learned that of the 1,745 B2B organizations that participated, 61% still send all leads that respond to a marketing campaign directly to Sales. Furthermore, most of those marketing teams have not …
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