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Lead generation marketing
How to Ensure Your Trade Show Strategies Meet Your Goals
Before attending a trade show, it’s important to hammer out what your goals for the event are. Only with that knowledge can you then put the strategies in place that help achieve those goals. Below, you’ll find the top three goals that most companies that attend trade shows want to meet as well as ways …
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Is Quora's New Ad Program Really Good for B2B Marketers?
Advertisers, in general, are overwhelmingly positive about the new Quora ad program, which came out of beta earlier in 2017. The new self-serve program allows advertisers to target and create text-based ads at their fingertips. However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks …
Is Quora's New Ad Program Really Good for B2B Marketers? Read More
Is the On Demand Economy Reducing Your Sales?
The on-demand economy is growing exponentially, and the effects of this growth will be felt in every industry. If your business is not ready to change with the times, then you may suffer a loss in sales because of the new ways which business will be done. The now $57 billion on-demand economy is …
Personalizing Content to Empower Your Sales Team
Marketing and sales must work as a team in order for your revenues to keep pace with your competition. Just as your sales team has the responsibility of finishing the job on the front lines, your marketing team has the responsibility of making the initial lead acquisition and journey through the sales funnel as …
