LBM industry

10 Building Product Lumberyards You Should Follow on Twitter – Part 1

Even the local lumberyard is on Twitter While most of the ‘big companies’ are on Twitter, Pinterest and Facebook, etc. you may be surprised to find many of the local lumberyards are on Twitter; and quite active as well. For many Twitter users, the hardest part is knowing who to follow – with over 500 …

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Top 8 Ways to Onboard Rookies to the Building Products Industry

Last week, I talked about the aging workforce of the building products industry and the personality differences of the milennial generation that is the future of our business. Beyond those things, however, there’s another fundamental challenge: getting to know the ins and outs of this business. They’re a generation that does less work with their …

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Theodore Roosevelt & the Building Products Industry – Great Quotes Series

What can one of the 4 Mount Rushmore presidents teach us about marketing? “Do what you can, with what you have, where you are.” – Theodore Roosevelt We’re all guilty of it as building product industry marketers. I’ve heard it countless times myself. I’m talking about making excuses for why we can’t do something. We …

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Are 20% of Building Product Customers Getting Left Behind?

A recent Pew Study shows 1 in 5 adults don’t use the Internet. 20% of U.S. adults think the Internet isn’t relevant for them, the majority of whom are retirees. For anyone with an aging parent, it probably isn’t all that surprising. Those raised to search through phone books to find businesses, who eagerly await …

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