Lessons From The Builders’ Show

An Open Letter To Trade Show Exhibitors Dear Friends, According to the Convention Industry Council, trade shows added more than $280 billion to the U.S. economy in 2012, drawing more than 225 million participants. That’s a staggering set of figures and it underscores the importance these shows play. As marketers, we all know exhibiting at…

6 Trade Show Marketing Do’s & Don’ts

Building Products Marketers, Take Note. In the world of building products marketing, trade shows are a big deal. (Don’t believe me? My business partner and I have only been blogging about it here, here, here, here, and oh yeah, here.) There is perhaps no more important trade show for building products marketers than the International…

IBS 2016: Innovation Starts at the End of the Channel

Why I’m Demanding a Disruption in Building Products Development   It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an…

10 IBS Insights You Need to Know (Part 2/2)

Part Two: 5 Design Trends from IBS 2016   Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the…

10 IBS Insights You Need to Know (Part 1/2)

Part One: 5 Building Products Marketing Lessons from IBS 2016   This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV. As anyone who has ever attended can attest to, this is a big event that can be overwhelming. We’re not…

International Builders’ Show 2013: A Reminder to Get Real

Relationships Define the Building Products Industry As we travel to see the latest and greatest things the building industry has to offer, I am reminded that what we are really seeing is the people. It’s a face-to-face interaction with someone in a booth, at an event, or in a room with the keynote speaker. Don’t…

Observations From The Remodeling Show/DeckExpo

Energy was up, attendees were excited and exhibitors were benefiting Last week I spent several days in Baltimore attending the Remodeling Show and DeckExpo with one of our employees. Since 2009, Hanley Wood has co-located the Deck Expo with the Remodeling Show and this has proven successful for both parties. The shows represents all parts of…

Are you ready for the upcoming building products tradeshows?

How to prepare for the upcoming Remodeling Show and DeckExpo As a building products CMO, you are well aware that tradeshows offer a huge opportunity to drive sales and gain leads. With the Remodeling Show and DeckExpo quickly approaching, it is important to ensure your business is ready to gain exposure and stand out among…

IBS Buzz – Social Media in the Building Product Industry

Social Media Can Provide Builders Results We all know the story, in fact many of us have seen the movie, Facebook is the biggest social media site with over 800 million users.  However, why is this important to the building product industry and more specifically how does this impact homebuilders? Last week during IBS several…

6 Tips For A Killer Building Products Tradeshow Booth

Observations from IBS can help your tradeshow investment pay off Walking down a tradeshow aisle-especially large shows like IBS-your’re bombarded by shapes, colors, movement, and messages.  It’s all jumbled mess of sensory overload.  It’s easy to get lost in the shuffle as an attendee but far worse to get lost in the crowd as an…

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