Do B2B Industries Need to Worry About Social Media in 2017?

  In the United States, it is no longer socially acceptable for a viable business to consider email as a primary source of outreach. This is especially true in a niche industry such as building materials – make one person angry, and it could affect business with many partners. Countries outside of the United States…

New Content Marketing Ideas for the Rest of 2017

  B2B marketing is becoming more about hard data than ever before. Forget the vanity metrics – the content marketing that you invoke should be cost and time efficient, focused on the data, and directed by modern standards. Here are some of the best marketing ideas for your business to take you through 2017. Help Customers…

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