Marketing has come a long way since newspaper and television advertising only days. Shoppers are searching for products and services more and more on the internet, and some search exclusively on mobile devices. In fact, it’s hard to keep up with the changes and innovation in technology because it changes so quickly. But the truth …
5 Digital Marketing Innovations and Trends for 2019 Read More
Your marketing strategy isn’t a set-it-and-forget-it concept. Because the marketing and sales landscape changes so quickly, it’s important to constantly reassess your strategy to learn what’s working and what needs to be tweaked or cut out altogether. It’s easy get caught up in the daily tasks that a business requires, but it’s also important to …
How to Know When It’s Time to Revamp Your Marketing Strategy Read More
As more companies come into the knowledge of account based marketing (ABM), they begin to run into the same challenge: content. Moving into the ABM space allows a business to pinpoint its targets quite specifically. Without the content to reach out, however, the company has a nice, long list with nowhere to call. The second …
Why I’m Demanding a Disruption in Building Products Development It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an “innovator,” …
IBS 2016: Innovation Starts at the End of the Channel Read More
Create a New Future with Innovation-Focused Strategy As most marketers navigating the building supply channel know, strategy and innovation go hand in hand. I’ve discussed in past articles how creativity can play an important role in innovation, but often overlooked is the strategy that goes into actually implementing the changes necessary to make a creative …
Even the local lumberyard is on Twitter While most of the ‘big companies’ are on Twitter, Pinterest and Facebook, etc. you may be surprised to find many of the local lumberyards are on Twitter; and quite active as well. For many Twitter users, the hardest part is knowing who to follow – with over 500 …
10 Building Product Lumberyards You Should Follow on Twitter – Part 1 Read More
Practice Creativity to Get the Best Results “To live a creative life we must lose our fear of being wrong.” Creativity is a funny thing. People often label themselves as creative, or more likely they say, “Oh, I’m not the creative type.” If you’re in the former category, its time to rethink your creative position. …
Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor or a dealer – you need your customers (or your customer’s customers!) to help carry your message down and get your products sold. …
MarCom Portals Make Big Impact in Building Products Industry Read More
These building product companies show what it takes to run a successful Facebook page Earlier this week I talked about the decision to create a company Facebook page and offered 5 companies to check out – here are the final 5 companies that are doing a great job managing their Facebook pages. CertainTeed Facebook: http://www.facebook.com/CertainTeed …
The Top 10 Facebook Building Product Pages to Check Out, Part II Read More
How can you drive creative thinking, which leads to innovation, in your organization? As building product marketers, most of us are hard-core product marketers that have seen flashes of innovation over the years either in products, service offerings or unique marketing programs. But, how do you translate innovation and innovative thinking into everything? First off, …
Where does Innovation come from for Building Product Industry Marketers? Read More
