indirect marketing

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Top 5 Ways to Save Your Marketing Spend This Year

By Elton Mayfield / Channel Marketing, navigate the channel

With more marketing technology available than ever, and customers more attuned to indirect marketing techniques, there is no reason to increase your marketing spend in 2019. Here are the top five ways to save your marketing spend this year without losing any of your reach or branding viability. Automate, Automate, Automate If you have not …

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Keeping Your Brand Top of Mind with Targeted Customers

By Elton Mayfield / Branding, Channel Marketing, navigate the channel

Marketing is not a one time thing. The best marketers know how to keep a brand in the minds of targeted customers over time. Why is this important? Very few customers, even highly motivated ones, will make a purchase at first glance. It usually takes (much) more than one sighting of a product to cause …

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