IBS

IBS 2016: Innovation Starts at the End of the Channel

Why I’m Demanding a Disruption in Building Products Development It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an “innovator,”

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Observations From The Remodeling Show/DeckExpo

Energy was up, attendees were excited and exhibitors were benefiting Last week I spent several days in Baltimore attending the Remodeling Show and DeckExpo with one of our employees. Since 2009, Hanley Wood has co-located the Deck Expo with the Remodeling Show and this has proven successful for both parties. The shows represents all parts of

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Are you ready for the upcoming building products tradeshows?

How to prepare for the upcoming Remodeling Show and DeckExpo As a building products CMO, you are well aware that tradeshows offer a huge opportunity to drive sales and gain leads. With the Remodeling Show and DeckExpo quickly approaching, it is important to ensure your business is ready to gain exposure and stand out among

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Top 8 Ways to Onboard Rookies to the Building Products Industry

Last week, I talked about the aging workforce of the building products industry and the personality differences of the milennial generation that is the future of our business. Beyond those things, however, there’s another fundamental challenge: getting to know the ins and outs of this business. They’re a generation that does less work with their

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