housing market

The Housing Trend Where Does Your Market Stand

The Housing Trend—Where Does Your Market Stand?

The housing market is an ever-changing landscape, influenced by various factors like economic shifts, social behaviors, and technological advancements. As we navigate through the 21st century, the real estate industry is experiencing a significant transformation. In this article, we will explore the current housing trend and examine how it affects different markets around the world. […]

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economic factors affecting the building products industry

Debt and Other Economic Factors Affecting the Building Product Industry

Some things don’t change, such as the importance of building products CMOs staying attentive to the economy as they make long-term strategic marketing plans. This is, in part, why we’re revisiting the factors CMOs should scrutinize as they plan for the remainder of 2023. We’ve Seen A Version of This Plot Before The last time

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coins small to large stacks with mini house frame

The Housing Economy Experiences Gradual Growth

Harvard’s Joint Center for Housing Study Releases Important Data   With numerous housing reports coming out each month, many have debated what these new economic performance measurements will mean for the future of housing rates and for the building industry. According to Harvard’s The State of the Nation’s Housing 2016 report, new home sales are

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Signs of Life for Building Products Marketers

We are constantly adapting to the ebbs and flow of the housing and building industry.  DIY customers are reportedly buying more and remodelers are getting their hands dirty again. As a CMO, we need to consider how these changes affect our marketing strategy and spending. Strong spending on gardening equipment, furniture, and building materials in

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