homeowner

What the Pro Should Want From a Building Materials Manufacturer

By Elton Mayfield / Building Industry, navigate the channel

Know the pro and separate yourself from the competition As a manufacturer of building products you provide solutions for the home owner that get delivered, installed, and most importantly sold by someone you don’t know. Oh sure, you ‘know’ who the builder or remodelers are. You read the trade publications, you go to conferences, you …

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Signs of Life for Building Products Marketers

By Elton Mayfield / Building Industry, navigate the channel

We are constantly adapting to the ebbs and flow of the housing and building industry. DIY customers are reportedly buying more and remodelers are getting their hands dirty again. As a CMO, we need to consider how these changes affect our marketing strategy and spending. Strong spending on gardening equipment, furniture, and building materials in …

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