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Signs of Life for Building Products Marketers

By Elton Mayfield / Building Industry, navigate the channel

We are constantly adapting to the ebbs and flow of the housing and building industry. DIY customers are reportedly buying more and remodelers are getting their hands dirty again. As a CMO, we need to consider how these changes affect our marketing strategy and spending. Strong spending on gardening equipment, furniture, and building materials in …

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Measurement is key to Building Product Marketing Strategy

By Elton Mayfield / Building Industry, navigate the channel

Lessons from Office Depot on Measuring the Metrics that Matter to Your Building Products Organization “The metrics you measure are the metrics you manage.” We’ve all heard that phrase a hundred times before, but when’s the last time your organization really thought about what’s being measured, and what each measure means for the business? The …

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