The Top Ten Ways Building Product Marketers Can Achieve Enchantment, Part 2

Guy Kawasaki’s 10 Keys to Enchantment, Success In a recent post, I introduced you to Guy Kawasaki and his first 3 pillars for achieving enchantment. As promised, here are steps 4-10 on how to influence your people and make a difference for your entire company:  4. Launch – tell a story, a personal story Once…

The Top Ten Ways Building Product Marketers Can Achieve Enchantment, Part 1

Guy Kawasaki’s 10 Keys to Enchantment, Success I recently had the opportunity to hear Guy Kawasaki speak. If you haven’t heard of Guy, you need to look him up. He is known as the former chief evangelist of Apple and is the author of ten books, including Reality Check, The Art of the Start and the new Enchantment: The Art of…

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