Do you know how many phone calls your marketing is really driving? In previous posts, we’ve talked about basic email analytics, as well as more advanced ones and, surely, your team is measuring the performance of your website and digital marketing efforts through Google Analytics, Omniture or another analytics solution. But there’s another area of …
Phone Call Tracking for Building Product Marketers Read More
Google Analytics provides a powerful way to improve your business website. Using real data to fuel changes you make instead of simply making those that you think might be beneficial is more productive and effective. Make sure that you’re integrating the following ways that Google Analytics allows you to improve your business: 1. Visitor Location …
3 Ways Google Analytics Can Improve Your Business Website Read More
Google+ is More Than Another Social Network, Its a Valuable Tool for Your Business In Part 1 I shared some of Google’s basics: Google AdWords and Analytics and Google Apps for business. In Part 2, we’ll talk about Google+. Google+ launched in 2011 and is best known as a social network, although it has the …
What You Need to Know about Google in the Building Products Industry – Part 2 Read More
Google Goes Beyond Search: AdWords, Analytics and Google Apps We all know Google’s awesome search functionality, but do you know everything else it has to offer? This 2-post series will teach you about: Part 1: Google AdWords, Analytics and Google Apps for business Part 2: Google+ Let’s start with the basics – by now you …
What You Need to Know about Google in the Building Products Industry – Part 1 Read More
