Forrester Research

Content Marketing and Database Marketing for Building Product Manufacturers

Content Marketing and Database Marketing for Building Product Marketers

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. According to a recent study by Forrester Research, Inc., these strategies have proven highly effective in engaging customers and driving sales. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help …

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Automation is Crucial for B2B Building Product Marketers

Building product CMOs should consider the need for automation, which can allow information to be provided to the customer in the way the customer prefers. As a building product CMO, there are many pressures associated with the job; however, driving sales always remains a constant. Another constant you may not think about is marketing automation. …

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