Forrester Research

Content Marketing and Database Marketing for Building Product Marketers

Steps to Prepare Your Building Product Organization for Content and Database Marketing. Content and database marketing are two marketing tools recommended by Forrester Research, Inc. after they did an extensive study earlier this year. I’ve highlighted some of the key points from this article below. Content Marketing Content Marketing refers to creating more content than …

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Automation is Crucial for B2B Building Product Marketers

Building product CMOs should consider the need for automation, which can allow information to be provided to the customer in the way the customer prefers. As a building product CMO, there are many pressures associated with the job; however, driving sales always remains a constant. Another constant you may not think about is marketing automation. …

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