Businesses of Every Type Must Tap Into the Power of Social Media

  Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. The exact opposite occurred. Social media has exploded in popularity year-by-year. If you own or manage a business and are not on social media, you are missing out…

Top 5 B2B Social Media Marketing Myths

  Social networking is a large part of most people’s lives. But we don’t always know how to make it a part of our lives as B2B marketers. If you are not on social media or if you are not having strong results, you may have fallen prey to one of these common social media myths.…

Not Ready to Speak? Try Listening.

With Building Products Social Media Marketing, Start by Listening I hear constantly from building product marketers that social media doesn’t apply to their business—that it’s “a B2C thing” or that it’s “for Millennials” and has no use when it comes to generating marketing qualified leads and closing sales. But when someone says this, what they’re…

6 Trends in 2013 for Building Product Marketers, Part 3

Join the Social Conversation In Part 1 and Part 2 of the series, I’ve discussed 4 trends that you will see in 2013 and what you should utilize to strengthen your business today. Marketing and design departments need to work as a team to provide prospects and customers a better buying experience with a personalized…

Facebook Offers New Features for Building Product Marketers

Facebook Now Offers Targeted Ads, ROI Tracking Tool, and CPM Bidding Tool Last year Elton discussed why social media ads might be something to add to your mix. With high print advertising rates and smaller marketing budgets, it’s important for building product marketers to consider the new tools Facebook has to offer. It’s worth a…

How To Create a Building Products Facebook Contest

5 Ways to boost fan engagement and gain leads Earlier this year Elton discussed the new Facebook timeline and if it matters for the building products industry. With more than a billion people subscribed to Facebook, it is an important social media tool to use and a simple way to host a promotional contest. Check…

The Top 10 Facebook Building Product Pages to Check Out, Part II

These building product companies show what it takes to run a successful Facebook page Earlier this week I talked about the decision to create a company Facebook page and offered 5 companies to check out – here are the final 5 companies that are doing a great job managing their Facebook pages. CertainTeed Facebook: http://www.facebook.com/CertainTeed…

The Top 10 Facebook Building Product Pages to Check Out, Part I

These building product companies show what it takes to run a successful Facebook page Many companies struggle with the decision to go social, or not. Especially in our industry, it’s hard to know whether the return is worth the investment. Are our customers and prospects on social media? And if so, are they engaging with…

Using Social Media Ads in Building Products Marketing

Why social media ads might be something to add to your mix Marketing budgets have been slashed over the last few years and for many of us, the days of spending money on advertising went with those budgets. So how can we reach potential customers without breaking the bank? I’ve found that social advertising is…

Facebook Timeline Hype – Does It Matter for Building Products Industry CMOs?

What You Need to Know about Facebook Timeline As you’re no doubt aware, every change Facebook makes to its features or layout, whether big or small, results in lots of chatter and hand-wringing among the core users and the social media-focused blogs, such as Mashable. The most recent one is Timeline, and it was slowly…

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