engagement

Intentional Social Media Targeting Can Improve Your Reputation and Your Bottom Line

Running a business is hard, regardless of what type of business you run. Not only do you have to create or otherwise acquire your product or service,  but you also need to make sure that the right people know about it.  Chances are, you have already been told you need to be on Facebook, Twitter, …

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Proving B2B ROI Is Hard, But You’re Still Responsible for It

Don’t Ditch Lead Generation—Do Lead Generation Better As B2B marketers, how do we quantify the results of our work? How do we prove the effectiveness? The ROI. That’s the constant challenge we face, especially when it comes to the building industry, where we have to be that much smarter. The numbers prove it: 32% of …

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