The Learning Continues

3 Suggestions for New Grads   Guest Contributor: Matt Hillman, Creative Director As I approach a quarter century working in the marketing & advertising field, I’ve begun exercising my hard-earned right to be a curmudgeon. And a recent article in AdWeek offered some interesting reflections on the latest batch of graduates headed out to “conquer”…

Book Review 3: The Fred Factor (Part 2/2)

4 Steps to Find and Develop “Freds” in Your Organization   I recently wrote a blog post on Mark Sanborn’s book, The Fred Factor. While that post focused on explaining what a Fred is (long story short: a passionate employee who delivers an extraordinary customer/client experience) and how to identify one, this blog post will…

Creativity in the Building Products Industry

Practice Creativity to Get the Best Results “To live a creative life we must lose our fear of being wrong.” Creativity is a funny thing. People often label themselves as creative, or more likely they say, “Oh, I’m not the creative type.” If you’re in the former category, its time to rethink your creative position.…

The Building Products Tablet Revolution

Are Your Dealers There Yet? In the marketing world, we’re consistently early adopters of new technology, from social networks (anybody remember Gowalla, Brightkite or Whrrl?) to devices like tablets. By now, if you’re like many of us, you may have already gotten rid of your first or second tablet and upgraded. With normalcy like that,…

5 Steps: Work with HR to Create More Engaged Building Product Employees

Working with HR can create more productive and engaged employees As a building products CMO, you’ve no doubt crossed paths with HR, but how closely do you work with them on messaging to your employees? HR continues to evolve into a more strategic role as they focus on talent attraction, engagement and retention and they…

Motivating Employees in the Building Products Industry

Ensuring that your employees are motivated and providing their best work is essential in any company. Having motivated employees can make all the difference in your company, but motivating employees can be a difficult and complicated task. Motivation has been at the forefront of behavioral studies for years, but in Daniel Pink’s new book, Drive:…

Employee engagement and the building products industry

Creating a high-performance work environment impacts the bottom line and makes good business sense. It seems safe to assume that all of us over the last few years have had to make tough personnel decisions. Layoffs, facility closings, pay-cuts, frozen bonuses, and no annual salary increases have been a reality as we shifted our expenses…

Building Product Staffing: 4 Reasons People Don't Do What They Are Supposed To Do

How to fix employee engagement and direction. Ever noticed that people don’t always do what they are supposed to do?  Although always frustrating for management . . . with the staff reductions we have all faced over the last 3 years in the building products industry, these traits can be debilitating. I read an article…

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