Elton Mayfield

Creative Marketing Strategies for a World of Automation

The name of the game is automation and with good reason. Automation is the Denzel Washington of digital marketing – the equalizer. If you can properly automate your marketing process, then you can scale into a higher level of outreach without the need for more people. You get a higher ROI with a cost-effective process …

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The Ideal Trade Show Checklist & Timeline

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button. Along with the themes and the push …

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Launching a New Website? Don’t Make These Three Mistakes

As a new B2B company, you’ve likely considered creating a website to promote your brand. It’s an exciting project, right? It’s easy to get starry-eyed dreaming of all the new business your website is going to generate for your company. Before you dive in, though, make sure you avoid these three very common and costly …

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Branching Out: Thinking Outside The Box Of Your B2B Targets

As a B2B marketer, it’s tempting to get mired in the thought process that because you are selling specific products to specific buyers, your marketing strategy should be to present content that is serious and straightforward to your identified target. But, business has changed over the last few years on both sides of the aisle, …

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Why You Need Snapchat In Your B2B Marketing Pocket

Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage …

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3 Digital Marketing Trends that Belong in Every Business’ Strategy

When’s the last time you took an objective look at your company’s business marketing strategy? Do you tend to rehash the same ideas every year when it comes time to create that strategy? It’s time to take a fresh look at this key advertising tool and make sure that it includes the following trends: 1. …

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