economics

Debt and Other Economic Factors Affecting the Building Product Industry

Keeping an eye on the recovery of the economy is important for building product CMOs to consider as they make long-term strategic marketing plans. As you know, building products and the housing market have easily been the segment most effected by the economic problems of the past couple of years. Recently released statistics and news …

Debt and Other Economic Factors Affecting the Building Product Industry Read More

New Building Product Industry Report Points To A Flat 2012

How You Can Make Big Changes Despite Small Changes Ahead  So what should building products marketers do during 2012 to weather the flat forecast? Spend! And BusinessWeek agrees. Research from the 1981–82 recession showed that companies that increased advertising during the downturn saw a 250% increase in sales just a few years later. It appears …

New Building Product Industry Report Points To A Flat 2012 Read More

Scroll to Top