It’s difficult to balance new media such as digital and social with traditional media such as TV, radio and print. While it’s easy to grab on the next “shiny” idea, doing so may not improve your revenues and profits. One method of doing so is using public relations. “Public relations (PR) is work that helps …
Balancing Public Relations in the Age of New Media Read More »
When it comes to online content, business-to-business (B2B) buyers have recently begun to resemble consumers more and more when it comes to watching videos. In fact, 70 percent of prospective B2B customers rely on videos to inform their purchases, according to Google, and over 75% of companies surveyed by the Content Marketing Institute reported using …
Close More B2B Sales With This Tried-And-True Type Of Video Read More »
When you design your new website, you generally have two options: a good design geared to create customer loyalty and increase conversions, and a bad design that will turn off your target audience. Of course, if you want your B2B site to be successful you have to have a thoughtful design, and the easiest way …
The 3 Costliest Mistakes When Launching A New Website Read More »
Analyzing a marketing program is an essential component of improving it. Too many marketers save this vital aspect of consultation for last instead of making it a central component of every aspect of the marketing process. Assessing a marketing program at its end assuresits end. The modern market moves in a way that makes it difficult for any …
Your Marketing Analysis Starts During Website Design Read More »
When so many obstensibly free options are available to promote your brand, it can feel like Pay Per Click (PPC) advertising is a waste of money. However, there are a few things you can accomplish with a PPC campaign that would take months to accomplish with blogging, social media posting, and other earned media. …
Is Snapchat the Next B2B Marketing Tool for Your Brand? For those who aren’t familiar with the mobile app, Snapchat, it is a multimedia app with more than 100 million users, that allows you to send brief digital content for in-the-moment experiences. The challenge that marketers face today, whether it be B2B or B2C, …
Use the Data Available to You to See the Whole Picture Guest Contributor: Corey Morris, Digital Marketing Director Lead attribution and the customer journey. Yes, these are two of the most commonly used buzzwords in digital marketing right now. This is not a lazy blog post to latch onto what others are saying and to give …
Lead Attribution & the Customer Journey (Part 1) Read More »
Lessons Learned from One of the Best SEM Conferences in the Industry Guest Contributor: Corey Morris, Digital Marketing Director SMX West (Search Marketing Expo) is one of the premier events in the search marketing industry and is hosted yearly in a significant location for the search community—in the heart of Silicon Valley. I’ve been involved with …
With Building Products Social Media Marketing, Start by Listening I hear constantly from building product marketers that social media doesn’t apply to their business—that it’s “a B2C thing” or that it’s “for Millennials” and has no use when it comes to generating marketing qualified leads and closing sales. But when someone says this, what they’re …
Why Now Is the Time for B2B E-Commerce There’s a dirty word in the world of B2B marketing. A word that strikes fear in the hearts of B2B marketers and sales people everywhere. It’s a word many are afraid to say, but not me. I’m talking about e-commerce. (See? Told you—not afraid.) Many …