Let the Creative Department Do Their Job

With AI and machine learning taking center stage in the minds of many marketing experts, some traditionally creative “pure” marketers may find their skill sets pushed to the background. After all, graphic design for print paraphernalia and logos can now be done with a couple of clicks online. Putting together an entire marketing campaign is…

Fellow B2B Marketers, We Have a Problem…

…And It’s Called ROI. SalesStaff put out a great article highlighting a recent report that surveyed more than 600 United States digital marketers in both the B2B and B2C space. If you haven’t already, give the report a read. It’s filled with excellent nuggets of information, like: Lead generation is still cited by B2B marketing…

6 Trends in 2013 for Building Product Marketers, Part 4

Empower Your Marketing Department Throughout the week I’ve discussed 6 Trends to look for in 2013 (read trends 1 and 2, trends 3 and 4, trend 5 here) and I’m here to discuss trend 6 – empowering your marketing department in the new year. Investing time and money into employee training allows your marketing team to…

6 Trends in 2013 for Building Product Marketers, Part 3

Join the Social Conversation In Part 1 and Part 2 of the series, I’ve discussed 4 trends that you will see in 2013 and what you should utilize to strengthen your business today. Marketing and design departments need to work as a team to provide prospects and customers a better buying experience with a personalized…

6 Trends in 2013 for Building Product Marketers, Part 2

Personalize Your Message and Create A Mobile-Friendly Experience Earlier this week, I discussed 2 of the 6 trends to look for in 2013 by SilverPop, and I’m here to discuss 2 more trends to consider in the new year. With technology changing, it’s important for the building products industry to jump on board before being…

6 Trends in 2013 for Building Product Marketers, Part I

Use Actionable Data and Listen To Your Customer With 2013 approaching, it’s time to create marketing resolutions for the new year that make an impact. According to SilverPop, an email and digital marketing services company, at the start of the year businesses set out with goals to make their business more social, gain more leads,…

Theodore Roosevelt & the Building Products Industry – Great Quotes Series

What can one of the 4 Mount Rushmore presidents teach us about marketing? “Do what you can, with what you have, where you are.” – Theodore Roosevelt We’re all guilty of it as building product industry marketers. I’ve heard it countless times myself. I’m talking about making excuses for why we can’t do something. We…

How Building Product Marketers Can Target the Renter's Market

Since 2009, housing market trends point to continued growth in the renters market. I believe that in the building products industry, it’s important to keep an eye on housing trends and how it could affect your marketing and even your product line. Epsilon Targeting’s New Mover Report 2011 mentions a few key statistics that are…

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