3 Ways to Automate the B2B Customer Journey
Unlock marketing success with automation: Personalized B2B journeys without extra costs. Transform your strategy today!
customer journey
5 Doable Steps to Maximize CMO B2B Engagement
Maximize your CMO B2B engagement with these 5 essential steps!
Content Your Audience Wants But Isn’t Getting
Boost your content strategy today with these interactive content ideas for better audience engagement!
B2B Email: Only As Good As the Inbox It Lands In
Learn how the effectiveness of your B2B email campaigns is directly tied to the quality of the inbox it reaches.
Does Shortening the Customer Journey Mean More Sales?
An essential component of modern marketing analysis is the ability to shorten the sales cycle without having to put in an overload of upfront resources. With a shorter cycle in place, a company has much more time to create good leads for itself. Over time, this means better revenues and the opportunity to grow the …
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Keeping Your Brand Top of Mind with Targeted Customers
Marketing is not a one time thing. The best marketers know how to keep a brand in the minds of targeted customers over time. Why is this important? Very few customers, even highly motivated ones, will make a purchase at first glance. It usually takes (much) more than one sighting of a product to cause …
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3 Tips for Using Video to Market Building Materials
Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep …
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B2B Marketing: What’s Easy Isn’t Necessarily What’s Right
Is Your Marketing Making Life Easier for You or Your Prospects? There’s a saying that doing the easy thing is not the same as doing the right thing. It’s definitely true for B2B marketers—what’s easy for us to produce might not be what is right for our audience to consume. But we like easy; as children, …
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