Customer Experience

Continuous Improvement is More Than a Buzzword

Have you learned about the most popular buzzword in the marketing lexicon outside of “AI”? It is “continuous improvement,” and it is almost as important as AI. Some experts consider it more important. Continuous improvement is actually a concept that reaches beyond marketing, but so does AI. However, it is so applicable within the discipline …

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Do B2B Industries Need to Worry About Social Media in 2017?

  In the United States, it is no longer socially acceptable for a viable business to consider email as a primary source of outreach. This is especially true in a niche industry such as building materials – make one person angry, and it could affect business with many partners. Countries outside of the United States …

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