With all of the buzzwords and Martech surrounding the marketing discipline these days, one can easily be led down a road of complexity that will quickly become frustrating and inefficient. Even if you have the greatest Martech stack known to man, it means nothing if you have to cycle through dozens of applications just to …
Placing the customer at the center of your business strategy is best for all companies, not just the B2C world. Creating a positive sales experience for clients throughout the entire funnel now can mean the difference between success and stagnation. The effect is quantifiable: B2B companies with marketing based centrally around the customer reported …
How Today's B2B Marketers Are Pushing Customer Centricity Read More
Content Marketing Must Be Customer-Centric, Not Company-Centric You know what I just love? Reading content by a business about their business. In my time as a marketer, I’ve learned that most of the world’s best writing comes when the writer completely disregards the audience’s needs. If I can read an entire history of a company …
There’s a Word for Doing Something Just to Please Yourself…And It’s Not “Customer-Centric” Read More
