Plan Towards Innovation

Create a New Future with Innovation-Focused Strategy As most marketers navigating the building supply channel know, strategy and innovation go hand in hand. I’ve discussed in past articles how creativity can play an important role in innovation, but often overlooked is the strategy that goes into actually implementing the changes necessary to make a creative…

Where does Innovation come from for Building Product Industry Marketers?

How can you drive creative thinking, which leads to innovation, in your organization? As building product marketers, most of us are hard-core product marketers that have seen flashes of innovation over the years either in products, service offerings or unique marketing programs. But, how do you translate innovation and innovative thinking into everything? First off,…

Monitoring Your Competitors in the Building Products Industry – Great Quotes Series

“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” – Henry Ford This is the first in an ongoing series of posts using great quotes and applying them to the building products industry. We hope you enjoy the series!…

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