CRM Archives - ER Marketing

How Building Product Manufacturers Can Define Their Customers in 6 Steps

How Building Product Marketers can Define their Customers in 6 Steps

By Elton Mayfield / B2B, Channel Marketing, navigate the channel

Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the building material manufacturer industry is defining the customer accurately. After all, you don’t want to be caught selling ice to Eskimos! To assist …

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New MarTech Trends for the Building Materials Industry

By Elton Mayfield / Channel Marketing, navigate the channel, Social Media, Technology

Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry. As a niche industry that nonetheless moves billions of dollars every year, successful companies in building materials must take advantage of the new marketing technique that technology provides. You can bet that new MarTech trends …

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How Today's B2B Marketers Are Pushing Customer Centricity

By Elton Mayfield / B2B, navigate the channel

Placing the customer at the center of your business strategy is best for all companies, not just the B2C world. Creating a positive sales experience for clients throughout the entire funnel now can mean the difference between success and stagnation. The effect is quantifiable: B2B companies with marketing based centrally around the customer reported …

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