Plan Towards Innovation

Create a New Future with Innovation-Focused Strategy As most marketers navigating the building supply channel know, strategy and innovation go hand in hand. I’ve discussed in past articles how creativity can play an important role in innovation, but often overlooked is the strategy that goes into actually implementing the changes necessary to make a creative…

Creativity in the Building Products Industry

Practice Creativity to Get the Best Results “To live a creative life we must lose our fear of being wrong.” Creativity is a funny thing. People often label themselves as creative, or more likely they say, “Oh, I’m not the creative type.” If you’re in the former category, its time to rethink your creative position.…

Where does Innovation come from for Building Product Industry Marketers?

How can you drive creative thinking, which leads to innovation, in your organization? As building product marketers, most of us are hard-core product marketers that have seen flashes of innovation over the years either in products, service offerings or unique marketing programs. But, how do you translate innovation and innovative thinking into everything? First off,…

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