Matching Your Content Strategy with ABM

As more companies come into the knowledge of account based marketing (ABM), they begin to run into the same challenge: content. Moving into the ABM space allows a business to pinpoint its targets quite specifically. Without the content to reach out, however, the company has a nice, long list with nowhere to call. The second…

Effective Marketing Content: What Is Emotional Marketing?

As a B2B marketer, you’ve no doubt heard about the need to use emotional marketing to connect with your target audience. Emotional involves telling a story about your brand that will connect with your target in a personal, human way. Because consumers tend to make purchasing decisions based not on logic, but on feelings, emotional…

What is Inclusive Marketing?

The global market is becoming a more diverse place, one that is inclusive of more cultures as it matures. Inclusive marketing is content creation that reflects this new, global marketplace. Inclusive marketing balances its output based not only on the message in the marketing, but also with the voices that are relaying that message. There is a responsibility that inclusive…

The State of B2B Content Marketing 2019

According to Hubspot’s third The State of Content Marketing Survey 2019, there has been a lot of growth in the content marketing industry since their first survey in 2017. In 2017, “only 6% of marketers felt they knew what a successful marketing campaign really looked like — in 2019, that number has increased to more…

Five Content Distribution Strategies for 2018 and Beyond

You’ve probably heard time and time again that content marketing is a big way to boost your presence on search engines and help you reach new customers. But what do you do if you’ve created piles of content but it doesn’t seem to be helping you gain traction? It may be time to work on…

3 Great Examples of Content Marketing Strategies Being Employed in the Building Sector

Building products’ companies across the nation are employing innovative content marketing strategies to attract and convert their audience into customers. Today, there are very many forms of content that product manufacturers in the building sector can rely on. Some of the most common ones include, how-to-articles, how-to-videos, simple product demonstrations or elaborate product animations, manufacturing…

Do Keywords Still Matter?

Make sure your SEO Practices are Current Guest Contributor: Corey Morris, Director of Digital Marketing I’m always surprised to hear some consultants still advise clients to focus on up to 10 keywords as the foundation of their SEO campaigns. It’s not my nature to react to the latest rumor or ranking signal in Google’s algorithm…

Take Your B2B Offense Up A Notch

How to Create Effective Presentations and Repurpose Content   I am a big Kansas City Royals fan, and I love the game of baseball. The other day while I was watching a game, I realized just what it was that made the Royals such a relentless team. Although it may be better known for its…

Content Marketing & SEM: Stats Any B2B CMO Should See

Why Content Marketing Should Be Part of Your Digital Strategy   Content marketing. Heard of it? If not, you probably haven’t been reading much Navigate-the-Channel. We’ve spoken a lot about how content is an incredibly effective B2B strategy to provide more information to customers at the early stages of their buyer’s journey, establish companies’ trust…

B2B Marketers: This Year, Be Classic—Not Trendy

2016 B2B Trends Report Proves the Need to Get Back to Basics There is often a tendency for B2B marketers to get caught up in the latest technology and trends. I get it; they’re new, they’re exciting, and they can even be effective when paired with the proper strategy. But flair is only as good…

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