When you think of LinkedIn, what pops into your mind? If you’re like most people, it’s the connections you can make from a human resources perspective that you’re most familiar with. While the social media platform is definitely useful in fulfilling that goal, today it’s becoming more recognizable as a vital part of any business’ …
LinkedIn Needs to be Part of Your Content Strategy: Here’s Why Read More
You’ve probably heard time and time again that content marketing is a big way to boost your presence on search engines and help you reach new customers. But what do you do if you’ve created piles of content but it doesn’t seem to be helping you gain traction? It may be time to work on …
Five Content Distribution Strategies for 2018 and Beyond Read More
With 2017 here, it’s time to take a look at the content marketing best practices that should guide your strategy development for the year. By keeping these guidelines in mind, you can better achieve your marketing goals for the year. Marketing with a purpose Of course your primary goal with marketing is to generate sales, …
Create a New Future with Innovation-Focused Strategy As most marketers navigating the building supply channel know, strategy and innovation go hand in hand. I’ve discussed in past articles how creativity can play an important role in innovation, but often overlooked is the strategy that goes into actually implementing the changes necessary to make a creative …
