5 Reasons Why a Podcast Should Be Part of Your Marketing Mix

Developing a marketing mix can be a daunting task. You first have to understand your business and product and how it fits in the marketplace. Then assess your competition and determine how you should compete. Your product might be superior to others in the market, but it is not until your target market perceives your…

3 Great Examples of Content Marketing Strategies Being Employed in the Building Sector

Building products’ companies across the nation are employing innovative content marketing strategies to attract and convert their audience into customers. Today, there are very many forms of content that product manufacturers in the building sector can rely on. Some of the most common ones include, how-to-articles, how-to-videos, simple product demonstrations or elaborate product animations, manufacturing…

How to Win the Online Marketing Battle

  The quest to convert target customers into clients is never-ending. The battle to connect with such clients has moved to the web across the past couple decades. It is no longer enough to advertise on radio, TV, billboards, magazines, and/or newspapers. If you own, manage or advertise for a business, it is imperative you win the online…

Clearing Up Content Confusion

    Guest Contributor: Matt Hillman, Creative Director September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland. Back then, content was a term that was showing up more and more frequently at all levels of marketing, but there was still confusion around some of its…

Six Must-Haves for an Effective Blog Post

  If you are suspicious that blogs are little more than personal diaries published on the web, it is time to reconsider your stance. Blogs are a severely underrated content marketing method that serves as an important bridge between businesses and clients. Yet posting any old information to your blog will not suffice. The content…

Content Marketing No Longer About Increasing Awareness?

  Content marketing is still king. The discussion among professionals is not whether to incorporate content marketing, but what it should be used for. The modern world of marketing is always moving. The purpose of today’s content marketing is different from the content marketing of the past. What is Modern Content Marketing, Really? As it…

New Content Marketing Ideas for the Rest of 2017

  B2B marketing is becoming more about hard data than ever before. Forget the vanity metrics – the content marketing that you invoke should be cost and time efficient, focused on the data, and directed by modern standards. Here are some of the best marketing ideas for your business to take you through 2017. Help Customers…

4 Demand Generation Strategies for Building Materials Manufacturers

  As a building materials manufacturer, your business needs solid demand generation strategies. Demand generation can be boiled down to targeted programs that are designed to spark interest and drive awareness of your brand, its services and products. The following demand generation strategies provide a solid blueprint: 1. Social media marketing Marketing using social media…

How Videos Make Your Content Marketing That Much More Dynamic

  Society is becoming more visually-oriented as time progresses. Though social media has emerged as an incredibly popular text-based social medium, images are a vital component of Facebook, Instagram, Twitter, blogs, and other platforms. Content marketing featuring embedded video is especially engaging. There is no doubt that videos alone will not suffice for the brunt of…

Content Marketing and the Building Products Industry: What You Need to Know

  Content marketing is the driving force behind engaging those customers that are most likely to purchase your products. Rather than overtly selling to them and hoping that your tactics prompt them to make a purchase, you provide them with information that is valuable and engaging. Here’s how to make content marketing work for you.…

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