content marketing

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5 Content Marketing Trends You Can’t Ignore in 2019

One of the most notable changes in content marketing in 2019 is the shift in how it is being used by companies. According to Omar Ahktar, a digital marketing analyst at Altimeter Group, a Prophet Company, Companies are now using content to do more than create awareness or brand health. They’re using it to directly …

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A Beginner’s Guide to Content Marketing and Social Media Platforms

How have you heard about content marketing? This is a hot trend in the field of business promotion. The right content marketing strategy can transform your company’s reach and brand. However, it’s easy to lose a lot of time and money if you don’t have a solid plan of action. Here are some ways you …

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5 Reasons Why a Podcast Should Be Part of Your Marketing Mix

Developing a marketing mix can be a daunting task. You first have to understand your business and product and how it fits in the marketplace. Then assess your competition and determine how you should compete. Your product might be superior to others in the market, but it is not until your target market perceives your …

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3 Great Examples of Content Marketing Strategies Being Employed in the Building Sector

Building products’ companies across the nation are employing innovative content marketing strategies to attract and convert their audience into customers. Today, there are very many forms of content that product manufacturers in the building sector can rely on. Some of the most common ones include, how-to-articles, how-to-videos, simple product demonstrations or elaborate product animations, manufacturing …

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How to Win the Online Marketing Battle

  The quest to convert target customers into clients is never-ending. The battle to connect with such clients has moved to the web across the past couple decades. It is no longer enough to advertise on radio, TV, billboards, magazines, and/or newspapers. If you own, manage or advertise for a business, it is imperative you win the online …

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