Content marketing world

Our Take From Cleveland: #CMWorld Day Two

By Elton Mayfield / B2B, Digital Marketing, navigate the channel

Corey and Kate spent two days at #CMWorld in Cleveland. This is the second of two posts sharing their quick takeaways from the event. If you haven’t seen the first, check it out. Our second and final day at #CMWorld. And, like day one, it was a whirlwind of fresh ideas, new friends and awesome …

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Our Take From Cleveland: #CMWorld Day One

By Elton Mayfield / B2B, Channel Marketing, Digital Marketing, navigate the channel

Our #CMWorld day one is done. And, these two first-timers are energized by the networking, excited to leverage what we’ve learned, and, okay, maybe just a little tired. Here’s what’s caught Corey and Kate’s attention in Cleveland. First, content marketers as a whole are working more from assumptions than fact. Consider: 57 percent …

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