3 Ways to Get Your Public Relations Off to a Good Start

  With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make…

Content Marketing and the Building Products Industry: What You Need to Know

  Content marketing is the driving force behind engaging those customers that are most likely to purchase your products. Rather than overtly selling to them and hoping that your tactics prompt them to make a purchase, you provide them with information that is valuable and engaging. Here’s how to make content marketing work for you.…

Mid-Year Review: Is Your Content Marketing Strategy Working?

  A mid-year review for your content marketing strategy gives you a heads-up about its performance thus far. While some people might approach such a task with the kind of dread that typically accompanies mid-year reviews for employees, not taking the time to do it now could mean wasted time and opportunities if you only…

Dos and Don'ts of Content Marketing

  Content marketing is an important element in an overarching marketing strategy. And according to statistics by the Content Marketing Institute, you aren’t alone in your efforts if you employ it as a tactic; about 90 percent of small businesses and B2B companies do. However, as the Content Marketing Institute also notes, only six percent of…

Guest Blogging is the X Factor of Your Content Marketing Strategy

  Guest blogging is one of the most underrated forms of inbound marketing. Most companies assume that posting social media content, updating their website, and adding content to their blog every couple of weeks will suffice. Though these are solid inbound marketing strategies, they will be greatly enhanced with the addition of guest blog posts.…

How to Diversify Your Content Strategy

  Content marketing of one or two varieties will only take you so far. The key to making a meaningful impact on your target audience is diverse content. An engaging blog with a steady stream of insightful posts lays the foundation. However, one blog post after another won’t prove sufficient in the quest to turn prospects…

Content Marketing Best Practices for 2017

With 2017 here, it’s time to take a look at the content marketing best practices that should guide your strategy development for the year. By keeping these guidelines in mind, you can better achieve your marketing goals for the year. Marketing with a purpose Of course your primary goal with marketing is to generate sales,…

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Building Relationships that Grow
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