content marketing strategy

Content Marketing and the Building Products Industry: What You Need to Know

  Content marketing is the driving force behind engaging those customers that are most likely to purchase your products. Rather than overtly selling to them and hoping that your tactics prompt them to make a purchase, you provide them with information that is valuable and engaging. Here’s how to make content marketing work for you. …

Content Marketing and the Building Products Industry: What You Need to Know Read More »

Mid-Year Review: Is Your Content Marketing Strategy Working?

  A mid-year review for your content marketing strategy gives you a heads-up about its performance thus far. While some people might approach such a task with the kind of dread that typically accompanies mid-year reviews for employees, not taking the time to do it now could mean wasted time and opportunities if you only …

Mid-Year Review: Is Your Content Marketing Strategy Working? Read More »

Dos and Don'ts of Content Marketing

  Content marketing is an important element in an overarching marketing strategy. And according to statistics by the Content Marketing Institute, you aren’t alone in your efforts if you employ it as a tactic; about 90 percent of small businesses and B2B companies do. However, as the Content Marketing Institute also notes, only six percent of …

Dos and Don'ts of Content Marketing Read More »

Guest Blogging is the X Factor of Your Content Marketing Strategy

  Guest blogging is one of the most underrated forms of inbound marketing. Most companies assume that posting social media content, updating their website, and adding content to their blog every couple of weeks will suffice. Though these are solid inbound marketing strategies, they will be greatly enhanced with the addition of guest blog posts. …

Guest Blogging is the X Factor of Your Content Marketing Strategy Read More »