Consumer Loyalty

Do You Want to Improve Lead Gen? Personalize Your B2B Marketing.

By / Channel Marketing, navigate the channel

  Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in. By the same token, our prospects only know what our marketing tells them until they try our products. At the beginning of the marketing process, namely during lead generation, the numbers game is in full …

Do You Want to Improve Lead Gen? Personalize Your B2B Marketing. Read More

Mid-Year Review: Assessing Your Public Relations Strategy

By / Branding, Channel Marketing, navigate the channel

  Now that 2017 is more than halfway finished, it’s a good time to take an objective assessment of your public relations strategy. Even if your company – like many others – reviewed your objectives, goals and solutions to ensure that your public relations were a better fit as the new year kicked off, it’s …

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