colors

The 2013 Color Trends: What Building Product Marketers Need to Know

Last year we brought you the color trends for 2012 and continue to hear positive feedback, so this year we are providing our insights again. There are several big trends happening in 2013. Much of this is inspired by a post-recession optimism, people’s desire to reconnect with nature and their new view on their homes …

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2012 Building Industry Color Forecast

Color trends for 2012 show orange, tropical, and neutral tones.  We know as building material marketers that colors can evoke certain emotions, responses, and outcomes.  We also know that color trends are defined years in advance and we use that information in our product development.  Although it is too late to affect product color decisions …

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