Why I’m Demanding a Disruption in Building Products Development It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an “innovator,” …
IBS 2016: Innovation Starts at the End of the Channel Read More
What the 2016 Color Forecast Means for Building Industry Marketers Guest Contributor: Stephanie Voss, Art Director My favorite bedtime story to read to my daughter is about a whispering rabbit who has to make a very quiet noise to wake up a bumblebee. Because bumblebees, of course, are small creatures that do not pay attention …
Last year we brought you the color trends for 2012 and continue to hear positive feedback, so this year we are providing our insights again. There are several big trends happening in 2013. Much of this is inspired by a post-recession optimism, people’s desire to reconnect with nature and their new view on their homes …
The 2013 Color Trends: What Building Product Marketers Need to Know Read More
