The Shift in Technology Spending for Building Product Marketers

Dollars are being spent by the CMO, instead of the CIO – why? Every day we are faced with more technology in marketing. Websites, text messaging, mobile apps, phone tracking, analytics dashboards, database marketing and the list goes on.  It seems everything we do as building material marketers involves some technology. So who spends all…

Facebook Timeline Hype – Does It Matter for Building Products Industry CMOs?

What You Need to Know about Facebook Timeline As you’re no doubt aware, every change Facebook makes to its features or layout, whether big or small, results in lots of chatter and hand-wringing among the core users and the social media-focused blogs, such as Mashable. The most recent one is Timeline, and it was slowly…

7 Ways Building Product CMOs Increase Financial Fluency

Learn how increasing your marketing department’s financial capacity can make a big difference in your business. Especially in the building products industry, it’s more important than ever to closely monitor the dollars going into your marketing efforts. It’s no longer about the next big idea and pushing out pretty creative, today’s CMO has to focus…

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