Facebook Offers New Features for Building Product Marketers

Facebook Now Offers Targeted Ads, ROI Tracking Tool, and CPM Bidding Tool Last year Elton discussed why social media ads might be something to add to your mix. With high print advertising rates and smaller marketing budgets, it’s important for building product marketers to consider the new tools Facebook has to offer. It’s worth a…

The Perfect Building Products Threesome – Marketing, Sales AND Leads, Part 3

Part 3: The Pay-Off: The Impact of Sales and Marketing Working Together In Part 1 and Part 2 of this series, I talked about what’s happening and why many marketing departments need to change. Marketing and Sales need to working together. This is a new trend and it’s actually working. The connection of data, leads,…

The Perfect Building Products Threesome – Marketing, Sales AND Leads, Part 2

Part 2: The Impact Sales and Marketing Can Have When Working Together In Part 1 of this series, I referenced a MarketingSherpa study that was, at best, discouraging to marketers. But in this post, I hope to bring you back from despair. There is a real trend happening in the B2B marketplace between Marketing and…

MarCom Portals Meet Building Product Customers Needs

Catering to the channel shows loyalty to your customers In an earlier post I shared with you all the reasons a MarCom Portal can make an impact on your business. It provides brand control, allows you to control costs, rewards your customers, makes your life easier and is scalable. Today I want to talk about…

MarCom Portals Make Big Impact in Building Products Industry

Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor or a dealer – you need your customers (or your customer’s customers!) to help carry your message down and get your products sold.…

5 Steps: Work with HR to Create More Engaged Building Product Employees

Working with HR can create more productive and engaged employees As a building products CMO, you’ve no doubt crossed paths with HR, but how closely do you work with them on messaging to your employees? HR continues to evolve into a more strategic role as they focus on talent attraction, engagement and retention and they…

Are you ready for the upcoming building products tradeshows?

How to prepare for the upcoming Remodeling Show and DeckExpo As a building products CMO, you are well aware that tradeshows offer a huge opportunity to drive sales and gain leads. With the Remodeling Show and DeckExpo quickly approaching, it is important to ensure your business is ready to gain exposure and stand out among…

Do Building Product Companies Have to Spend Money on Marketing to Grow?

  Reviewing Marketing budgets for 2013 It is that time of year when many of us in the building material industry are trying to figure out how much to spend on marketing next year.  With 2013 being a year where things should finally be on the rebound in most of our market segments – how…

The New Role of the Building Products CMO

10 Lessons from Greg Brown, CEO of Motorola Solutions Recently I heard Greg Brown, the CEO of Motorola Solutions, speak at the Business Marketing Association International GROW! Conference. He spoke about his role as a CEO, which he defined as deploying capital and developing people, but spent most of the time talking about Eduardo Conrado,…

Social Media Isn't Going Anywhere for Building Products Marketers

Learnings from the BMA International Conference While a lot of arguments were made at last week’s Business Marketing Association International GROW! Conference in Chicago – one thing was clear and repeated often: social media is here to stay. It was something nearly every speaker hit on and the keynote speaker, Guy Kawasaki, proclaimed that all…

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